Sunday, October 16, 2016

Week 4 : Case Study

Crumbs & whiskers is a coffee shop that has loose cats walking around which come from a local Humane Society . The owner Kanchan Singn is an animal lover and business lover, so this is how she figured to combine both of those things. They have two locations, one in Los Angles, California and Washington DC. The Washington DC location opened up on June 20,2015. The LA cafe opened on September 30th 2016. To open her business, Kanchan decided the best way to get funding for her cafe was by using Kickstarter, which is an online crowd funding website. Her goal was to reach $15,000 and ended up making more than double that at $35,881.
The cafe works on reservations so they aren't over crowded and they can keep everything under control. They are fixed prices, weekday price is $22 and weekend is $25. Each reservation lasts 75 minutes. They want you to arrive 10 minutes before your appointment, once you go in, they tell you all about the cafe & cats. Than you order coffee, food & enjoy the kitties! For safety reasons they have a age limit which is 7 and older, anyone between 7-17 needs a parent to sign their waiver. 
For health regulations, all the food and drinks are prepared in “Open Space LA” than delivered to the Cat cafe during your visit. Which totally makes sense.
All the cat there are available for adoption which is such a great idea to help out the shelters and to get people in a place where they can really see how the cats interact with other people, noises, other cats. On their website they even have the cats listed for you to read about with photos. If you are serious about adopting, their website sends you straight to a link for the animal shelter.
They do a ton of marketing, they have a website, a blog, twitter, Instagram Facebook, yelp which are all very much up to date. I found out about this from a Facebook video actually and totally fell in love with it. I looked at all their marketing sites, and they do a great job. Lots of photos and reviews. I read through the yelp reviews for the LA location and mostly parking was the issues, which is pretty typical for LA so I wasn't to surprised with that. Also people weren't a fan of the Coffee and macaroons because you order them in the beginning and get it later on in the visit.
Such a great idea, and I will defiantly be going within the next year. I love everything about this, I started following them on all social medias too. I mean who wouldn't want to see cute cats on their feeds?

They also have super cute "swag" :) 

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