Monday, October 10, 2016

Week 2: Topic 2



Skye's the Limit: 




        

Located on the 27th floor of the Pullman's Hotel, in Hong Kong, is the Skye Bar. They plan to create a never forgettable experience which will set them apart from all other restaurants and bars. They put together a great team to give the guests amazing french food. Their ingredients coming from world wide, but they still support their local produce markets.

"The focus of SKYE is on the sharing culture embraced by the millennial generation. All is centred around good times, company, memories, food, cocktails and music." 

They have terrific views all around, the outside bar lets guests get a great view whether it is raining or sunny since it is also sheltered. 
SKYE also took the time to make some environmental attributes as well such as: recycled soap, and donating left over foods to charity. That is such a great idea because so many restaurants would rather just toss the food instead of going out of their way to give it to people in need.

The only marketing challenge I see from this is that their are two other restaurants in the same hotel so they need to make sure to stay on top of their advertising and marketing, other wise they could lose customers to the close by competitors. 

I think it is a good article and love how they included many photos. That is what caught my eye. I think it is a good marketing post and hopefully business takes off! I know if I ever went to Hong Kong I would love to go here for the experience!

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